High Conversion Page
For Historic Eastfield Foundation
The goal of the Conservation workshop page was to enhance user engagement, streamline navigation, and ultimately drive registrations, hence we incorporated several key features into it. These included an interactive storytelling introduction, a dynamic sticky navigation, and branded content and design elements. All were designed to reflect the client's identity and provide compelling reasons for users to register, thereby optimizing the conversion experience.
Project Features
Story Telling Introduction
We designed an interactive introduction for the workshop page to immediately capture user attention. This engaging feature presented a short story through a combination of images and text that unfolded as users scrolled. It served as a straightforward yet compelling way to convey the workshop's core message, encouraging users to delve deeper into the page.
Dynamic Sticky Navigation
To accommodate the extensive page content, we implemented a sticky navigation. This feature enabled users to quickly jump to specific sections and easily return to their previous location. It also ensured that the ability to register to the workshop was always visible. The navigation was designed to appear only after the introductory content, ensuring the introduction remained a focused experience.
Branded Content & Design
The aesthetic direction of this page was developed to reflect the client's brand identity and communicate their core essence. We used old woodcut illustrations evoking a sense of history and craftsmanship. We also included photos from previous workshops to illustrate the hands-on learning environment. Additionally, we showcased the unique location where these workshops are held, emphasizing its distinctive features and how it contributes to the overall immersive experience.
About Historic Eastfiled
Historic Eastfield offers renowned workshops focused on historic American trades and crafts. It provides hands-on training in pre-industrial American trades, supports preservation efforts, and maintains its historic facilities.
Location
East Nassau, NY

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